Advertising & Public Relations Sequence

Here, you’ll learn the theories and skills of how to create persuasive messages, how to ensure those messages reach the right audience and how to communicate persuasive messages in a socially responsible way.

Students in the Advertising/Public Relations sequence become professionals in developing and managing advertising and public relations campaigns and in designing and creating ads. They learn how research can help shape a project and how ethical judgment can help shape a career. They learn to define and reach an audience and to deal with clients. They can learn to work in all media, including radio and TV.

In classes, in internships and in special projects, students participate in advertising and public relations campaigns, many of which are real-world projects brought by local and regional businesspeople and non-profit organizations. Students also learn to conduct and use research for national advertising plans. Advertising and PR students are encouraged to work on the student publications, the Arkansas Traveler and the Razorback yearbook to learn ad sales and ad makeup. In recent years a number of students have participated in and won national competitions with their advertising plans.

Required courses for this sequence:

COURSE NUMBER COURSE TITLE
JOUR 3723 Advertising Principles*
JOUR 3743 Public Relations Principles*
JOUR 4143 Public Relations Writing
JOUR 4423 Creative Strategy and Execution
JOUR 4453 Media Planning and Strategy
JOUR electives Three upper-level journalism electives
MKTG 3433 Intro to Marketing
MKTG 3553 Consumer Behavior

*An overall grade point average (GPA) of 2.5 is required to enter the Ad/PR Sequence and to enroll in JOUR 3723 and JOUR 3743. A grade of B or better is required in JOUR 3723 and 3743 for advancement in the sequence. Students must maintain the 2.5 GPA throughout their college careers.

Students must earn a B or better in Advertising Principles and PR Principles before proceeding to advanced courses.

Journalism Core Courses:

A minimum of 34 semester hours in journalism is required, including the following.

Course Number Course Title
JOUR 1023 Media and Society
JOUR 1033 Fundamentals of Journalism
JOUR 3333 Ethics
JOUR 3633 Media Law
JOUR 4981
(See advisor for enrollment)
Journalism Writing Requirement

A minimum grade of C is required in all journalism courses that serve as prerequisites for advanced journalism courses. In certain cases, a minimum grade of B is required. Students must select a sequence when they enter the department.