Robert Howard Wicks

Robert Howard Wicks


J. William Fulbright College of Arts & Sciences


Phone: 479-575-5958

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Professor Wicks has interests in mass communication theory and research. He joined our department in 1994 after being on the faculty at Indiana University. He was ranked among the top 20 telecommunication scholars in a report presented at a national convention.

Media, Audiences, and Society
Human Information Processing
Political Communication and Campaigns

Seminar in Television

Media and Presidential Elections

Political Communication

Mass Media Cognition

Ph.D., Michigan State University

Professor Wicks’ is the author of a book on media processing titled Understanding Audiences: Learning to Use the Media Constructively. His research has been published in Communication Yearbook 15Communication Yearbook 19, Communication Research, American Behavioral ScientistJournal of Broadcasting and Electronic MediaJournalism QuarterlyJournal of Advertising ResearchJournal of Media and ReligionRevista Iberoamericana de CommunicationJournal of CommunicationCommunication Yearbook, and Mass Communication and Society.

Worked in television news as reporter and assistant news director for five years.

Worked in newspapers for three years as reporter and editor.