Academics

Student adjusting a camera setup


The School of Journalism and Strategic Media offers an undergraduate degree program with three journalism concentrations (Journalism, Broadcast, and Multimedia Storytelling & Production) along with the Advertising & Public Relations major. The School also has an interdisciplinary graduate program with three concentrations (Documentary Film, New Narratives, and Strategic Advertising & Public Relations).

The school maintains an enrollment of approximately 850 majors with 25 full-time professors and instructors at the helm. SJSM also offers specialty courses from part-time and adjunct faculty. Per accreditation standards, enrollments in skills courses stay between 15-20 students per section for better student-to-faculty ratio. 

 

UATV control room
Undergraduate Program

The undergraduate program opens doors to careers in public relations, advertising, radio, TV, newspaper, video and audio production, and so much more! Learn what it takes to become a valuable member of the media.

Degree Programs
Advertising & PR
Journalism Concentration
Broadcast
Multimedia Storytelling & Production

 

Students working in the student media center
Graduate Program

The graduate program offers advanced study of journalism for the Master of Arts in Journalism. Students in this program pursue a traditional research thesis, create a documentary film or produce a special thesis project.

The graduate program offers advanced study of journalism for the Master of Arts in Journalism. Students in this program pursue a traditional research thesis, create a documentary film or produce a special thesis project.

Concentrations
Documentary Film
News Narrative
Strategic Advertising & Public Relations