Multimedia Storytelling and Production Concentration

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Multimedia Storytelling and Production is a flexible concentration intended for students who want to gain proficiency in delivering informational content through a variety of platforms. Students have options to develop their skills in the following areas:

  • capturing video and still images
  • creating documentary or shorter films
  • designing visual graphics
  • publishing online-specific content
  • writing long-form narratives
  • promoting content through social media
  • telling informational stories across media platforms

The concentration is designed to prepare students for careers in video production, web publishing, content development for corporate and nonprofit PR work, and other forms of digital mass communication. For statistics about media and communication occupations, visit the Occupational Outlook Handbook from the U.S. Bureau of Labor Statistics.

The Multimedia Storytelling and Production concentration allows students to pursue their individual academic interests and career pathways. 

A student who is primarily interested in documentary filmmaking could take these courses:

  • Documentary Production I
  • Documentary Production II
  • Videography
  • Advanced Film & Video Production

A student who is primarily interested in online content and web production could take these courses:

  • Media Graphics and Technology
  • Social Media and Journalism
  • Digital First
  • Digital Content Strategy

A student who is primarily interested in long-form journalistic writing and multimedia skills could take these courses:

  • Multimedia Journalism
  • Magazine Writing
  • Enterprise Journalism
  • Literature of Journalism

This concentration can also accommodate students who want to gain a broad base of media skills through a wide spectrum of courses, such as Magazine Writing, Digital Content Strategy, Photojournalism, and Documentary Production.

Required courses for this concentration:

Digital and Reporting Requirement (6 hours)

Course Number Course Title
JOUR 2003
or JOUR 2013
2003: Storytelling for Today's Media
or 2013: News Reporting I
JOUR 2032 & 2031L
or JOUR 2053
2032: Broadcast News Reporting I with laboratory
or 2053: Multimedia Journalism

Production & Storytelling Requirement (12 hours)

Select four courses (12 credit hours) from the list below, with at least two courses (six credit hours) numbered at the 3000-level or higher. No duplication or double-counting of courses is allowed for JOUR courses taken to meet any other requirement.

Course Number Course Title
JOUR 2003 Storytelling for Today's Media
JOUR 2053 Multimedia Journalism
JOUR 2063 Media Graphics and Technology
JOUR 2332 & 2331L Photo Journalism I with laboratory
JOUR 2453 Introduction to Sports Television Production I
JOUR 3123 Enterprise Journalism
JOUR 4033 Advanced Radio News Reporting and Podcasting
JOUR 405V Specialized Journalism Seminar
(Approved topics include "Digital Content Strategy," "Digital First,"
"Documentary Production I," "Documentary Production II," and "Videography.")
JOUR 4073 Social Media and Journalism
JOUR 4083 Data Journalism
JOUR 4313 Literature of Journalism
JOUR 4503 Magazine Writing
JOUR 4883 Advanced Film & Video Feature Production
  Or other courses as approved by the School of Journalism and Strategic Media

Journalism Electives (3 hours)
Three credit hours in JOUR or ADPR electives numbered at the 3000-level or higher. Students are encouraged to complete an internship, whether it is taken for credit or not.

Journalism Core Courses:

A minimum of 34 semester hours in journalism is required, including the following.

Course Number Course Title
JOUR 1023 Media and Society
JOUR 1033 Media Writing
JOUR 3633 Media Law
JOUR 4333 Ethics in Journalism
JOUR 4981
(See advisor for enrollment)
Journalism Writing Requirement

A minimum grade of C is required in all journalism courses that serve as prerequisites for advanced journalism courses. In certain cases, a minimum grade of B is required. Students must select a sequence when they enter the department.

Cultural Diversity Requirement - All majors are required to complete a 3-credit cultural diversity course. Students should consult their academic advisor for approved courses.

Digital Requirement - Students should consult the University Catalog and their academic advisor for guidance on completing the digital requirement for each JOUR concentration or the ADPR major.

GSP Requirement - Students who major or minor in journalism or advertising/public relations need to fulfill the School of Journalism’s grammar, spelling and punctuation (GSP) requirement


Stay connected to SJSM
School of Journalism and Strategic Media
University of Arkansas
205 Kimpel Hall
Fayetteville AR 72701
Phone: 479-575-3601
Bret Schulte, Chair
Dave Bostwick, Vice Chair