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Niketa S. Reed

Niketa S. Reed

Clinical Assistant Professor

J. William Fulbright College of Arts & Sciences

(JOUR)-Journalism

Phone: 479-575-4760

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Professor Reed left the digital marketing world to join her alma mater as a Clinical Assistant Professor in the School of Journalism at the U of A. Her goal is to share her knowledge on diversity in media, instruct journalists in training in content marketing/strategy, and help recruit minority students to the university. She previously taught in the Journalism department as an Adjunct Instructor teaching online classes (African-Americans in Film and African-American in Documentary Film).

Professor Reed earned her Master of Arts in Journalism in 2010 from the University of Arkansas and a Bachelor of Arts in English from the University of Memphis in 2005. She was able to transfer her journalism skills into the marketing industry with the nonprofit sector.

Her professional experience includes digital marketing for the Memphis Area Transit Authority, St. Jude Children's Research Hospital/ALSAC, and the National Wildlife Federation. She still creates web content for small non-profits and writes in her spare time.

Digital Content 
Digital Media
Diversity in Media 
Diversity in Journalism Curriculum

JOUR 3263 | AFRICAN-AMERICANS IN FILM

JOUR 405V | MINORITIES IN MEDIA

JOUR 3273 | AFRICAN-AMERICANS IN DOCUMENTARY FILM

JOUR 405V | DIGITAL CONTENT STRATEGY AND PRODUCTION

2011 - 2015: Memphis Area Transit Authority (Marketing Manager)
2015 - Present: Branded by Nikki (Owner - Branding and Marketing boutique)
2016 - 2017: ALSAC/St. Jude Children's Research Hospital (Content Strategist)
2016 - 2017: University of Arkansas (Adjunct Lecturer)
2017: National Wildlife Federation (Web Content Manager - Project based)
2017 - Present: University of Arkansas (Clinical Assistant Professor)