Degree Programs

UATV anchor and cameraperson

The School of Journalism and Strategic Media offers an undergraduate degree program with three journalism sequences (Editorial/News, Broadcast Radio & TV, and Advertising & PR) and an interdisciplinary graduate program with three concentrations (Documentary Film, New Narratives, and Strategic Advertising & Public Relations).

The school maintains an enrollment of approximately 700 students with 22 full-time professors and instructors at the helm. SJSM also offers specialty courses from part-time and adjunct faculty. Per accreditation standards, course enrollments stay between 15-20 students for better student-to-faculty ratio. Learn more about our degree programs below.

Professor with student

Undergraduate Program

The undergraduate program opens doors to careers in radio, TV, news and so much more! Learn what it takes to become a valuable member of the media.

Broadcast Radio & TV
Advertising & Public Relations


Grad student with Dr. Wicks

Graduate Program

The graduate program offers advanced study of journalism for the Master of Arts in Journalism. Students in this program pursue a traditional research thesis, create a documentary film or produce a special thesis project.

Documentary Film
News Narrative
Strategic Advertising & Public Relations



Stay connected to SJSM
School of Journalism and Strategic Media
University of Arkansas
205 Kimpel Hall
Fayetteville AR 72701
Phone: 479-575-3601
Larry Foley, Department Chair
Rob Wells, Graduate Coordinator